Frequently Asked Questions:

What is coaching?

Am I a good candidate for coaching?

What makes coaching effective?

What goes on in a coaching session?

How do we meet and how often?

Who is coaching for?

Why do people hire a coach?

How much does coaching cost?

How is coaching different from psychotherapy?

How is coaching different from consulting?

How is coaching different from talking to a friend?

How long do people coach?

How do I find out more?

Is there anyone who shouldn't see a coach?

How should I go about selecting a coach?

What qualifies someone to be a coach?

 

What is coaching?
Coaching is a specific process of interaction designed to help you achieve your business vision and goals, frequently more quickly and effectively than you would on your own. Coaching helps you break through limitations and obstacles that hold you back, and develop the strategies, actions, mindset and discipline you need to attain the results you're after.

Am I a good candidate for coaching?
There are three prerequisites for a successful coaching engagement:

1) You need to know the outcome you want to achieve or the direction in which you want to move. 
2) You must have a sense of urgency about achieving your outcome. 
3) You must be willing to make changes and do the work to make them.


What makes coaching effective?

Coaching is effective for three main reasons:

1) It provides structure, discipline, and regular focused attention to what you want to achieve. In the coaching process, you break down those big goals that may seem unrealistic or unachievable into manageable chunks.

2) A good coach helps you see what you cannot see on your own, because you’re too close to your own situation. This includes ways you may be holding yourself back and opportunities that may you may not recognize.

3) The coaching relationship helps keep you on-track and accountable for the actions you take in pursuit of your goals.


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What goes on in a coaching session?

I ask you focused questions designed to elicit goals, ideas, strategies, obstacles, opportunities, and solutions. I give you feedback, suggestions, and assignments designed to stretch you and forward your agenda. I help you stay on-track and accountable for your commitments and measure your progress along the way.

How do we meet and how often?
We meet two to four times per month. Meetings are 60-70 minutes. If you live in the Los Angeles area, we can meet in person. If you live outside of LA, we can meet on the phone or by video chat. Extended sessions, and group processes are available.

Who is coaching for?
Coaching is for individuals and companies committed to performing at a high level and improving their business operations and results. Coaching can benefit individuals or organizations at various stages of development, including:

  • Those who are presently in or near business, financial, or relationship crisis and need an immediate change
  • Those who are coasting or just surviving and want to raise their standards and move to a new level
  • Those who are thriving and want to pursue an even higher standard of excellence


Why do people hire a coach?
Businesses and individuals hire coaches for a variety of reasons, but the bottom line is that they want a way to bridge the gap between their present circumstances and some future state or goal faster, easier, and more efficiently. Some of the typical reasons people hire coaches are to help them create effective strategies and design specific actions to:

  • Improve individual or organizational performance, productivity, and profitability
  • Increase sales
  • Achieve important business objectives
  • Enhance communication and collaboration and team performance
  • Provide a sounding board for executives and other decision-makers
  • Improve time management, stop overworking, and have a more balanced life
  • Reduce or eliminate unnecessary stress
  • Have or find a more satisfying career


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How much does coaching cost?

I have several coaching packages available. The cost varies depending your particular needs and the package that suits you. I will answer any questions you have about pricing once we determine what coaching package will serve you best. Contact me to set up an interview. I accept major credit cards.

How is coaching different from psychotherapy?
Most forms of psychotherapy examine your present behavior, beliefs, relationships, and self-image, and attempt to trace their roots back to relationships in the past. As its name implies, therapy treats a condition that requires healing. In general, therapy looks to the past to understand and work on the issues and problems of the present.

In contrast, the context of coaching is the future you want to have and designing the necessary strategies, mindset and actions to get there from the present. In the process, the influences of the past may come up, but always in the context of what you want to have in the future. Though coaching recognizes the influence of the past, it assumes you are a whole person, capable of moving on and taking responsibility for your current and future actions.


How is coaching different from consulting?
Most consultants are subject-matter experts who perform actual work or give technical advice. Some examples of consultants are accountants, financial advisors, and training specialists. In contrast, a coach is an expert at enhancing your competency and performance. A good coach is an expert in strategic thinking and planning, human performance, success strategies, communication and influence, and group and interpersonal dynamics. Another way coaching differs from consulting is that the coach does not perform work on your behalf; instead, he or she helps you work smarter and focus on doing what you do best, in order for you to achieve your business objectives.


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How is coaching different from talking to a friend?
A coach is an ally, but different from a friend in a couple of respects. First of all, a coach is trained specifically in how to work with you in clarifying and achieving your goals. Secondly, a coach brings objectivity and neutrality to the table. A coach is a non-stakeholder, off the playing field of your business and life, and that's an important advantage. A coach's only agenda is to see you succeed at the goals you set. Finally, unlike some friends, most coaches are success-oriented, positive, and know how to recognize and harness human potential.

How long do people coach?
I work with clients for a minimum of six months. Because my clients see the strategic advantage of coaching, most choose to continue the engagement longer—the average is 14 months. Some people find coaching so beneficial that they choose to incorporate it as a regular part of their life, much like working with a personal trainer.

How do I find out more?
Contact me by phone or e-mail to arrange a phone interview.

Is there anyone who shouldn't see a coach?
Coaching is for those who are ready to move ahead and accept responsibility for their circumstances and actions. It is not for those who are looking to be guided, rescued, or told what to do.

Coaching is not to be construed as, or as a replacement for, psychotherapy, legal counsel, or financial or medical advice. Coaching can be compatible with psychotherapy.



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How should I go about selecting a coach?
Many coaches will give you a free initial consultation. Talk to your prospective coach about what you want to achieve and what your concerns are. Ask questions and listen to the questions the coach asks you. A good coach seeks to understand and draw the best out of you. A good coach doesn't jump to advice or tell you what to do, but helps draw solutions from you.

There are some coaches who may attempt to dazzle you with their charming upbeat personalities and brilliance. They may build you up and promise you phenomenal results. No coach can guarantee you great results—your results are up to you. If the coach asks thoughtful questions to better understand you and your situation, that's a good sign. If he makes assumptions or jumps instantly to conclusions and proposes solutions, watch out—he may be operating from his own ego, rather than having your best interests at heart.

The coaching conversation should be about you, not the coach's achievements. Pay attention to your gut feelings. You should feel that the coach has a genuine desire to understand your situation and objectives and support you in achieving them.

Feel free to ask the coach for references from his clients.


What qualifies someone to be a coach?
These days a lot of people are calling themselves coaches. Currently, there are no laws in place to restrict anyone from hanging out his or her shingle and starting a coaching practice. Though someone’s innate and acquired wisdom are valuable elements in coaching, wisdom and experience alone do not make someone a good coach.

Many coaches receive specific coach training. I'm very fortunate to have had outstanding training. I was personally mentored for four years by a Master Executive and Business Coach who has been in the business for over 20 years and has some worked with thousands of people and many well-known companies. I also attended Corporate Coach University International, where I was trained by a number of highly experienced business and corporate coaches from all over the world. I am a certified Master Practitioner of NLP (Neuro Linguistic Programming—a system of technologies for improving human communication, influence, and performance). I am dedicated to excellence in my field and regularly attend trainings and seminars to sharpen my skills so I can better serve my clients.

 


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